Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2013.2316.2320SunHuamei 1220131312The development of information technology has far-reaching impact on peoples lifestyle. In the
context of internet, trust plays an important role in consumers purchasing decision making process. Many
researchers have conducted extensive studies of online consumer trust for many years, and the study of
consumer trust issues from the perspective of online word of mouth has become a hotspot of concern to
researchers and enterprises. This study looks at the moderating role of online word of mouth on the relationship
between website attributes and consumer trust. The study also proposes some effective online word of mouth
marketing strategies in the context of e-commerce.]]>Baek, H., J. Ahn and Y. Choi,20126099126Brown, J., A.J. Broderick and N. Lee,200711220Cui, G., H.K. Lui and X. Guo,2012173958Feng, J. and P. Papatla,2011257584Garg, R., M.D. Smith and R. Telang,2011281138Greiner, M. and H. Wang,201015105136Huang, J.H., T.T. Hsiao and Y.F. Chen,20124223262347Hung, K.H. and S.Y. Li,200747485495Jansen, B.J., M. Zhang, K. Sobel and A. Chowdury,20096021692188Khare, A., L.I. Labrecque and A.K. Asare,201187111126Keller, E. and B. Fay,201252459464Li, J. and L. Zhan,201151239257Royo-Vela, M. and P. Casamassima,201142517542Rob, R. and A. Fishman,200511311461175Rodek, J., D. Sekulic and M. Kondric,20122012Kim, S.H., N. Park and S.H. Park,20131698114Sun, T., S. Youn, G. Wu and M. Kuntaraporn,20061111041127Utz, S.,200911357374Martin, W.C. and J.E. Lueg,201366801808