Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2012.2312.2318BehravanNavid JamalzadehMorteza JouyaSamaneh Faramarzi MarkhaliArshinYusef Zadeh 1220121222The internet growth requires new business approaches as e-commerce and online market boomed among many businesses and enterprises. This study seeks to explore the effects of determinants namely; technologies applied on website, service quality of website and branding towards customers trust and eventual loyalty within electronic environment. A conceptual model was developed to describe the factors on customer trust and loyalty. The results of empirical analysis indicated that the technology factor, service quality and brand recognition directly associate with consumers trust and trust builds consumers loyalty. Yet, the technology factor among others impacts more significantly forming trust and long run relationship with customers. As such, it is perceived technology-based investments within service industry, especially IT section, as one strategic plan for any business owner in dynamic online environment today.]]>Akbar, M.M. and N. Parvez,2009292438Aladwani, A.,200612178190Chang, H.H. and S.W. Chen,200832818841Chang, H.H. and I.C. Wang,20082423362356Chen, J., G. Zhao and Y. Yan,20102010pp: 22452248Chiu, C.M., C.C. Chang, H.L. Cheng and Y.H. Fang,200933761784Corbitt, B.J., T. Thanasankit and H. Yi,20032203215Davis, F.D.,198913319340Dick, A.S. and K. Basu,19942299133Ganesan, S.,199458119Gefen, D.,200028725737Harris, L.C. and M.M.H. Goode,200480139158Johnson, D. and K. Grayson,200558500507Johnson, M.S., E. Sivadas and E. Garbarino,200822353362Laroche, M., Z. Yang, G. McDougall and J. Bergeron,200581251267Lin, G.T. and C.C. Sun,200933458475Martin, S.S. and C. Camarero,200933629654Miller, W.R. and S. Rollnick,2002Nunnally, J.C.,19782nd Edn.,Pages: 701Pages: 701Salo, J. and H. Karjaluoto,200731604621Shih, H.P.,200441351368Tsai, H.T. and H.C. Huang,200744231239Zeheir, C., A. Sahin, H. Kitapci and M. Ozsahin,20112412181231