Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2009.2630.2634YantiP.A.A.MahliaT.M.122009914This study attempts to investigate about the market transformation of electric motor due to implementation of minimum energy efficiency standards and energy labels. The study found that efficiency of electric motor will increase from 90.0 to 92.5% due to implementation of standards and will increase further to 93.5% due to energy labels, this study is only investigate electric motor, however the method is also applicable for predicting market transformation for other product without major modification.]]>Egan, K.,1997Mahlia, T.M.I.,2004Mahlia, T.M.I., H.H. Masjuki and I.A. Choudhury,2002McMahon, J.E. and I. Turiel,1997Turiel, I., T. Chan and J.E. McMahon,1997Akbaba, M.,1999DeAlmeida, A.T., F.J.T.E. Ferreira, J.A.C. Fong and C.U. Brunner,2008Delgado, M.A.P., M.T. Tolmasquim,2002Energy Commissions,2005Energy Commissions,2009Fong, L.F.,2005Garcia, A.G.P., A.S. Szklo, R. Schaeffer and M.A. McNeil,2007Hurst, J. and H. Dominguez,2007Lee, S.E. and P. Rajagopalan,2008Lin, J. and G. Rosenquist,2008Lu, W.,2007Mahlia T.M.I., H.H. Masjuki, F.M. Taha, N.A. Rahim and R. Saidur,2005NEB,2006Saidur, R., N.A. Rahim, H.H. Masjuki, S. Mekhilef, H.W. Ping and M.F. Jamaluddin,2009Sanchez, M.C., R.E. Brown, C. Webber and G.K. Homan,2008