Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2007.59.65SofuogluEcehan BasogluNuri DaimTugrul 1200771Improving the product development process is becoming more important as business environment gets more competitive. This study aims at understanding and characterizing potential users of a software product through idea sharing of users. It also targets to create a new product concept through understanding the common features users prefer most. During this product conceptualization stage, the customer ideas are captured through use of a questionnaire. The target users, priority of product functions and features are investigated and the details of the existing e-mail systems as well as of the ideal e-mail systems are identified. Some of the key results included users with demographic differences having different usage and requirements characteristics, expectations of females being higher than those of males and the software functions used and characteristics required being different for those with different job categories or educational backgrounds.]]>Ajzen, I.,1985Ajzen, I. and M. Fishbein,1980Pages: 278Pages: 278Atuahene-Gima, K.,19962593103Basoglu, N., T. Daim, O. Kerimoglu, E. Sofuoglu and I. Tanoglu,20062006pp: 26402649Cestre, G. and R.Y. Darmon,199815123135Chau, P.Y.K. and J.H. Hu,200238277287Davis, F.D.,19861986Flynn, L.R. and R.E. Goldsmith,19931397109Frambach, R.T., J. Prabhu and T.M.M. Verhallen,200320377397Gimenez, J.C.,200625154172Gruner, K.E. and C. Homburg,200049114Han, J.K., N. Kim and R.K. Srivastava,1998623045Henard, D.H. and D.M. Szymanski,200138362375Hinds, P.J. and D.E. Bailey,200314615632Kerimoglu, O. and N. Basoglu,20052005pp: 12Kerimoglu, O. and N. Basoglu,20062006pp: 28242831Legris, P., J. Ingham and P. Collerette,200340191204Levitt, M.,20002000Montoya-Weiss, M.M. and R.J. Calantone,199411397417Narver, J.C., S.F. Slater and D. MacLachlan,20002000Ozen, C. and N. Basoglu,20062006pp: 23352341Rogers, E.M.,1962Rogers, E.M.,1983Sofuoglu, E. and N. Basoglu,20052005Sofuoglu, E. and N. Basoglu,20062006pp: 25212527Tanoglu, I. and N. Basoglu,20052005Tanoglu, I. and N. Basoglu,20062006pp: 17351741Taylor, S. and P.A. Todd,19956144176Winger Alan, R.,200548247253