Journal of Applied Sciences1812-56541812-5662Asian Network for Scientific Information10.3923/jas.2007.1339.1342MohamedShukri IbrahimMuhamad Lukhman 9200779Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products.]]>Bigsby, H. and L.K. Ozanne,200252100105Gronroos, J.C.M. and J.L. Bowyer,1999492834Krystallis, A. and G. Chryssohoidis,2005107320343Laroche, M., J. Bergeron and G. Barbaro-Forleo,200118503520Loureiro, M.L., J.J. Mccluskey and R.C. Mittelhammer,200236159183Magnusson, M.K., A. Arvola, U.K.K. Hursti, L. Aberg and P.O. Sjoden,2001103209227Mainieri, T., E.G. Barnett, T.R. Valdero, J.B. Unipan and S. Oskamp,1997137189204Moon, W. and K. Balasubramaniam,200337317339Ozanne, L.K. and P.M. Smith,199744379389Ozanne, L.K., C.R. Humphrey and P.M. Smith,199912613622Rowlands, I.H., P. Parker and D. Scott,200219112129Strong, C.,199816349355Veisten, K.,200248767778Vertinsky, I. and D. Zhou,200017231253Vlosky, R.P. and L.K. Ozanne,199729195208Yam-Tang, E.P.Y. and R.Y.K. Chan,199816356362