Information Technology Journal1812-56381812-5646Asian Network for Scientific Information10.3923/itj.2008.702.714LeeYu-Cheng HuHsiu-Yuan YenTieh-Min TsaiChih-Hung 5200875This study puts forward a new decision analysis method
that exploits Kano`s model to know the quality attributes and nonlinear
effects of order winners and qualifiers. The proposed method adopts a
decision making trial and evaluation laboratory (DEMATEL) to identify
the causality of order winners and qualifiers and the extent to which
they interact. This method can know who the core order winners and qualifiers
are. Based on a specific industrial computer manufacturer in Taiwan, this
study looks into the quality attributes and causation of order winners
and qualifiers using the Kano questionnaire survey analysis and Delphi
method. This study case shows that Kano`s model and DEMATEL together can
accurately assess the quality attributes of order-winners and qualifiers.
The proposed method helps managers solve complicated problems by showing
the causality. In a word, this new model can effectively and correctly
provide information for making marketing and manufacturing strategies.]]>Bommer, M., B. O’Neil and S. Treat, 2001311125Chung, Y.C., Y.W. Hsu and C.H. Tsai,200819595607Fam, K.S. and D.S. Waller, 200693850Griffin, A. and J.R. Hauser,199312127Hajime, Y., I. Kenichi and M. Hajime, 200571216222Hill, T.,20003rd Edn.,Hörte, S.A. and H. Ylinenpää,19971710061019Huang, C.Y., J.Z. Shyu and G.H. Tzeng, 200727744765Kano, N., N. Seraku, F. Takahashi and S. Tsuji, 1984143948Karras, G., T.M. Smith and J.S. Reece,199917145161Kenichi, F. and N. Yoshihiro, 20026834473455Kim, Y.H., 200615267280Krieg, R., 2004219911002Lin, C.J. and W.W. Wu,200834205213Liu, C.H. and H.H. Wu,200842527540Matzler, K., F. Bailom, H.H. Hinterhuber, B. Renzl and J. Pichler,200433271277Matzler, K. and H.H. Hinterhuber, 1998182538Matzler, K., H.H. Hinterhuber, F. Bailon and E. Sauerwein,19965618Matzler, K. and E. Sauerwein, 200213314332Matzler, K., E. Sauerwein and K. Heischmidt,200323112129Nanayo, F. and T. Toshiaki,200222211216Oh, H., 200122617627Oke, A.,200525973996Sampson, S.E. and M.J. Showalter,199919125Santhapparaj, A.S., J. Sreenivasan and J.C.K. Loong, 200616197211Seyed-Hosseini, S.M., N. Safaei and M.J. Asgharpour,200691872881Silveira, G.J.C.,200523662675Slack, N.,1994145975Stalk, G.,1988664151Tamura, H., H. Okanishi and K. Akazawa,200649195Tzeng, G.H., C.H. Chiang and C.W. Li,20073210281044Vickery, S.K.,199122635643Voss, C.A.,199515516Wu, W.W. and Y.T. Lee,200732499507Yang, C.C., 200313310324Yang, C.C.,20051611271137