Information Technology Journal1812-56381812-5646Asian Network for Scientific Information10.3923/itj.2008.396.408LeeYu-Cheng YenTieh-Min TsaiChih-Hung 3200873This study proposes a new decision analysis methodology
that identifies the core order-winner criteria problems. A modified Importance-Performance
Analysis (IPA) and multiple regression analysis are applied to define
the implicit importance of quality characteristics and overall satisfaction.
Gap analysis is used to identify the performance of quality characteristics.
Decision making trial and evaluation laboratory (DEMATEL) is used to correlate
the interrelationship among the quality characteristics. This methodology
better defines the importance and priority over quality characteristic
improvements and solves the practically complicated, contradictory problems
with the least resources. This study performs empirical research into
the Taiwanese computer industry and explains the application and benefits
of the modified IPA and DEMATEL.]]>Aigbedo, H. and R. Parameswaran,200421876896Bacon, D.R.,2003455572Deng, W.,20072812741284Deng, W.J., Y.F. Kuo and W.C. Chen,2008283751Deng, W.J., W.C. Chen and W. Pei,20083411151125Fontela, E. and A. Gabus,19761976Fontenot, G., L. Henke and K. Carson,2005384047Gabus, A. and E. Fontela,19731973Griffin, A. and J.R. Hauser,199312127Hajime, Y., I. Kenichi and M. Hajime, 200571216222Hansen, E. and R.J. Bush,199928119130Hill, T.,20003rd Edn.,Huang, C.Y., J.Z. Shyu and G.H. Tzeng, 200727744765Huang, Y.C., C.H. Wu and C.J. Hsu,2006898104Kenichi, F. and N. Yoshihiro, 20026834473455Kim, Y.H., 200615267280Lee, Y.C., T.M. Yen and C.H. Tsai,20088453461Levenburg, N.M. and S.R. Magal,200532948Lin, C.J. and W.W. Wu,200834205213Martilla, J.A. and J.C. James,1977417779Matzler, K. and E. Sauerwein, 200213314332Matzler, K., E. Sauerwein and K. Heischmidt,200323112129Matzler, K., F. Bailom, H.H. Hinterhuber, B. Renzl and J. Pichler,200433271277Matzler, K., M. Rier, H.H. Hinterhuber, B. Renzl and C. Stadler,200514113Nanayo, F. and T. Toshiaki,200222211216Oh, H., 200122617627Papoulis, A. and S.U. Pillai,2002Parasuraman, A., V.A. Zeithaml and L.L. Berry,1985494150Sampson, S.E. and M.J. Showalter,199919125Seyed-Hosseini, S.M., N. Safaei and M.J. Asgharpour,200691872881Slack, N.,1994145975Tarrant, M.A. and E.K. Smith,200276982Tonge, J. and S.A. Moore,200728768776Tzeng, G.H., C.H. Chiang and C.W. Li,20073210281044Wu, W.W. and Y.T. Lee,200732499507Yavas, U. and D.J. Shemwell,200114104110Zhang, H.Q. and I. Chow,2004258191