Asian Journal of Scientific Research1992-14542077-2076Asian Network for Scientific Information10.3923/ajsr.2017.387.393FazlaniSaima BhuttoArbella ShahErum 42017104Background and Objective: Interest in doing research is one of the major factor that motivate people to earn a PhD degree. Churchill and Sanders identified five motivational categories for enrolling in a PhD program: Career development, lack of current job satisfaction, personal agenda, research as politics and drifting in. This study examines the interest level and reasons of post graduate students and faculty members in pursuing PhD degree particularly in Information and Communication Technologies disciplines in public sector universities/institutes of Sindh. Materials and Methods: In this study data collected from post graduate students and faculty members through close ended questionnaire and used Likert scale for measuring their interest level and reasons. Data analyzed in Statistical Package for the Social Sciences. The cross tabulation and Pearsons chi square tests used to measure interest level and reasons of pursuing PhD in public sector universities/institutes of Sindh. Results: Findings revealed that most of the post graduate students and faculty members have interest in research and want to do PhD. Most influencing factors for faculty members are carrier development, to increase research and development in universities/institutes and solve industrial problems. Factors influencing interest of post graduate students are, to get scholarships for PhD, to make career in academia and to have prestige in society as a PhD degree holder. Conclusion: Research conclude that there is strong need to increase number of PhD scholarships and public sector universities/institutes of Sindh should focus to develop links to national/international research and development funding agencies to get research and development funded projects in Information and Communication Technologies disciplines.]]>Churchill, H. and T. Sanders,2007Leonard, D., R. Becker and K. Coate,200524135149NSF.,20122012Braun, D.,199827807821Baytiyeh, H. and M.K. Naja,20112011Brailsford, I.,201051627Salmon, P.,1992