Asian Journal of Scientific Research1992-14542077-2076Asian Network for Scientific Information10.3923/ajsr.2008.65.71NurddenAbdullah Atiq O.K. RahmatRiza IsmailAmiruddin 1200811The rise in population and motorization, however, has led to an increase in road traffic accidents. A shift away from car driving towards other safer modes is essential to reduce the number of road fatalities among car users. A cross-sectional survey among bus, car and train users were conducted to analyzes travelers choice behavior in Malaysia. This study sought to identify the factors preventing own transport users from shifting to public transport and to develop model shift from car to public transport in order to formulate the policies to achieve this. A survey was carried out on users of private and public (both bus and urban train transport) using the Stated Preference (SP) and Revealed Preference (RP) techniques (n = 1200). A Multinomial logit models were developed for the three alternative modes, Car, Bus and Train. This study found that the most important variables found likely to encourage the use of public transport were higher parking charges, reduced travel time and subsidized fares. As expected, for the commuter to switch to public transport he would have to be incentivated to do so.]]>Black, J.,19961996Cheung, F. and A. Hoen,19961996FitzRoy, F. and I. Smith,19985163173Geok, L.L.,198135230230Harrison, S., G. Henderson, E. Humphreys and A. Smyth,19981998Kores, E.P. and R.J. Sheldon,19882211126Land Transport Authority (LTA),19961996Litman, T.,20052005Mackett, R.L.,19941994Marshall, S. and A. McLellan,19981998Riza, U.K.M.,20042004Syed, S.J. and A.M. Khan,20003117Shimazaki, T., H. Kazunori and S.M. Shihana,199414417183Schimek, P.,19961521311Steg, L.,2003272735