Asian Journal of Marketing1819-1924xxxx-xxxxAcademic Journals Inc.10.3923/ajm.2016.1.7FatimaZoha AzamM. Khalid 1-32016101-3A sales force control system is an organizations process to monitor, direct, evaluate and reward sales people. It has a lot of important consequences for sales people as well as the organization as it has an impact on sales force ethical behaviour, sales support orientation, customer orientation and sales force performance. As the importance of ethical behaviour in all industries is increasing, the role that sales force control system plays in influencing ethical behaviour needs to be investigated. Sales management literature has revealed that sales force control system not only have a direct effect on ethical decision making of sales people, but it also has an indirect effect. This study makes an attempt to analyze the direct as well as indirect effect of behaviour based and outcome based sales force control system on ethical behaviour of sales people. The analysis is based on the review of studies taken from the period 1985-2008.]]>Roman, S. and J.L. Munuera,200539473495Ingram, T.N., R.W. LaForge and C.H. Schwepker Jr.,200727301315Schwepker, Jr. C.H. and D.J. Good,200424167179Schwepker, Jr. C.H. and D.J. Good,200727325339Schwepker, Jr. C.H. and D.J. Good,20076319Schwepker, Jr. C.H. and D.J. Good,200414134147Deconinck, J.B.,200515123131Anderson, E. and R.L. Oliver,1987517688Morgan, R.M. and S.D. Hunt,1994582038Schwepker, Jr. C.H.,2001543952Ferrell, O.C. and L.G. Gresham,1985498796Hunt, S.D. and A.Z. Vasquez-Parraga,1993307890Robertson, D.C. and E. Anderson,19934617644Honeycutt, E.D., J.A. Siguaw and T.G. Hunt,199514235248Ramaswami, S.N.,199660105120Verbeke, W., C. Ouwerkerk and E. Peelen,19961511751187Schwepker, C.H., O.C. Ferrell and T.N. Ingram,19972599108Ramaswami, S.N., S.S. Srinivasan and S.A. Gorton,1997172950Weaver, G.R., L.K. Trevino and P.L. Cochran,1999424157Saini, A. and M. Krush,200883845862