Research Article
The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from Chinas Telecommunications Industry
Department of Marketing, School of Business, Renmin University of China Beijing, China 100872
Ting-Jui Chou
Department of Marketing, School of Business, Renmin University of China Beijing, China 100872
Xiaobo Tao
Department of Management, School of Economics and Management North China University of Technology, Beijing, China