Citation to this article as recorded by
The Effect of Marketing Communication on Brand Equity with Brand Image, Brand Trust, and Brand Loyalty as the Intervening Variables Journal of International Business Research and Marketing Vol. 7, Issue 1, 7, 2021 |
How to cite this article
Hyun Jung Park , 2017. Impact of Brand Authenticity on Brand Attitude and Loyalty: The Mediating Role of Self-brand Connection. Research Journal of Business Management, 11: 74-79.
DOI: 10.3923/rjbm.2017.74.79
URL: https://scialert.net/abstract/?doi=rjbm.2017.74.79
DOI: 10.3923/rjbm.2017.74.79
URL: https://scialert.net/abstract/?doi=rjbm.2017.74.79