Research Article
Market Segmentation Models to Obtain Different Kinds of Customer Loyalty

Citation to this article as recorded by ASCI
Chang, K.F. and H.W. Yang, 2011. An effective approach to construct value-based decision model for positioning strategy. Inform. Technol. J., 10: 1402-1408.
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Chang, K.F. and H.W. Yang, 2011. Utilizing means-end chain to explore customers` preference in purchasing bundle. Inform. Technol. J., 10: 1563-1570.
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Chang, K.F. and H.W. Yang, 2012. An empirical study to construct a systematic model for product bundles. Inform. Technol. J., 11: 699-706.
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Chao, C.Y. and K.F. Yang, 2011. Combing fuzzy set theory and extent analysis to construct an integrated decision making approach in medical cosmetology industry. Inform. Technol. J., 10: 1950-1956.
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