|Hutter, K. and S. Hoffmann, 2011. Guerrilla marketing: The nature of the concept and propositions for further research. Asian J. Marketing, 5: 39-54.|
Entrepreneurial competencies of undergraduate students: The case of universities in Nigeria|
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Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research|
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How to cite this article
Sahal Ali Al-Marwai and Sreenivasan Jayashree, 2010. Strategic Advantages of Creative Advertising Modes-A Saudi Arabian Perception. Journal of Applied Sciences, 10: 349-353.