Research Article
Effects of Advertising Budget on Bank Sales in Botswana
P. Mburu and M. Mogorosi
Hutter, K. and S. Hoffmann, 2011. Guerrilla marketing: The nature of the concept and propositions for further research. Asian J. Marketing, 5: 39-54. CrossRef |
Entrepreneurial competencies of undergraduate students: The case of universities in Nigeria The International Journal of Management Education Vol. 19, Issue 1, 100452, 2021 |
Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research Asian Journal of Marketing Vol. 5, Issue 2, 39, 2011 |