No Citation Found
How to cite this article
Kuei-Feng Chang and Hao-Wei Yang, 2011. Utilizing Means-end Chain to Explore Customers’ Preference in Purchasing Bundle. Information Technology Journal, 10: 1563-1570.
DOI: 10.3923/itj.2011.1563.1570
URL: https://scialert.net/abstract/?doi=itj.2011.1563.1570
DOI: 10.3923/itj.2011.1563.1570
URL: https://scialert.net/abstract/?doi=itj.2011.1563.1570