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How to cite this article
Abednego Feehi Okoe, Henry Boateng, Fidelis Quansah and Asante Bismark Omane, 2015. Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market. Asian Journal of Marketing, 9: 27-37.
DOI: 10.3923/ajm.2015.27.37
URL: https://scialert.net/abstract/?doi=ajm.2015.27.37
DOI: 10.3923/ajm.2015.27.37
URL: https://scialert.net/abstract/?doi=ajm.2015.27.37