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Asian Journal of Marketing

Year: 2011 | Volume: 5 | Issue: 2 | Page No.: 55-62
DOI: 10.3923/ajm.2011.55.62

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Authors


George Mastorakis

Country: Greece

Keywords


  • technology convergence
  • Interactive marketing
  • interactive broadcasting
  • marketing optimization
Review Article

Optimizing Interactive Marketing in Digital Television Systems

George Mastorakis
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Citation to this article as recorded by ASCI logo

Erragcha, N., N. Jeddi and I. Zaiem, 2012. Revolt at the age of web 2.0: Jasmin revolution a case in point. Asian J. Market., 6: 16-26.
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How to cite this article

George Mastorakis , 2011. Optimizing Interactive Marketing in Digital Television Systems. Asian Journal of Marketing, 5: 55-62.

DOI: 10.3923/ajm.2011.55.62

URL: https://scialert.net/abstract/?doi=ajm.2011.55.62

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