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Citations for "Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research"

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Fixed-time induction of ovulation in camels superovulated by different eCG modalities during the transition period in Egypt
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Facile and green fabrication of size-controlled AuNPs/CNFs hybrids for the highly sensitive simultaneous detection of heavy metal ions
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Inhibitory effects of chickpea and Tribulus terrestris on lipase, α-amylase and α-glucosidase
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Ximenia caffra Sond. (Ximeniaceae) in sub-Saharan Africa: A synthesis and review of its medicinal potential
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Effective removal of sulfur components from Brazilian power-coals by ultrasonication (40kHz) in presence of H2O2
Ultrasonics Sonochemistry

Citation to this article as recorded by Crossref logo

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences
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Hepatic histomorphological and biochemical changes following highly active antiretroviral therapy in an experimental animal model: Does Hypoxis hemerocallidea exacerbate hepatic injury?
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Hepato- and neuro-protective effects of watermelon juice on acute ethanol-induced oxidative stress in rats
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Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies
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Chemical biodiversity of the leaf and flower essential oils of Citrus aurantium L. from Dubrovnik area (Croatia) in comparison with Citrus sinensis L. Osbeck cv. Washington navel, Citrus sinensis L. Osbeck cv. Tarocco and Citrus sinensis L. Osbeck cv. Doppio Sanguigno
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The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
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Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility
Asia Pacific Journal of Marketing and Logistics Vol. 28, Issue 1, 4, 2016

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Asia Pacific Journal of Marketing and Logistics

Carrotmob and Anti-consumption
Journal of Macromarketing Vol. 33, Issue 3, 217, 2013

Plasmodium falciparum parasitaemia and clinical malaria among school children living in a high transmission setting in western Kenya
Malaria Journal Vol. 15, Issue 1, , 2016

Genetic diversity of Plasmodium falciparum isolates from concurrent malaria and arbovirus co-infections in Kedougou, southeastern Senegal
Malaria Journal Vol. 15, Issue 1, , 2016

Prevalence of Campylobacter species in fecal samples of pigs and humans from Zuru Kebbi State, Nigeria
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Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia
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How Ambient Advertising is Uniquely Placed to Make Audiences Think
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The Effect of Guerrilla Marketing On Company Share Prices
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Acta academica karviniensia Vol. 14, Issue 3, 79, 2014

Ekonomi İşletme ve Maliye Araştırmaları Dergisi

Guerilla Marketing of Fresh Organic Agricultural Products
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Sosyal Medya Perspektifinden Gerilla Pazarlama ve Bir Araştırma
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Exposure to Unconventional Outdoor Media Advertising
Pertanika Journal of Social Sciences and Humanities Vol. 28, Issue 4, , 2020

Ethical aspects of guerrilla and ambush marketing
Ekonomski signali Vol. 15, Issue 2, 49, 2020

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