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Citations for "Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research"

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Facile and green fabrication of size-controlled AuNPs/CNFs hybrids for the highly sensitive simultaneous detection of heavy metal ions
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Negative tweets and their impact on likelihood to recommend
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Chemical biodiversity of the leaf and flower essential oils of Citrus aurantium L. from Dubrovnik area (Croatia) in comparison with Citrus sinensis L. Osbeck cv. Washington navel, Citrus sinensis L. Osbeck cv. Tarocco and Citrus sinensis L. Osbeck cv. Doppio Sanguigno
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The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
Journal of Marketing Communications
Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility
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Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Asia Pacific Journal of Marketing and Logistics
Carrotmob and Anti-consumption
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Plasmodium falciparum parasitaemia and clinical malaria among school children living in a high transmission setting in western Kenya
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Genetic diversity of Plasmodium falciparum isolates from concurrent malaria and arbovirus co-infections in Kedougou, southeastern Senegal
Malaria Journal Vol. 15, Issue 1, , 2016
Prevalence of Campylobacter species in fecal samples of pigs and humans from Zuru Kebbi State, Nigeria
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Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia
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Westminster Papers in Communication and Culture Vol. 15, Issue 2, 95, 2020
The Effect of Guerrilla Marketing On Company Share Prices
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Acta academica karviniensia Vol. 14, Issue 3, 79, 2014
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Guerilla Marketing of Fresh Organic Agricultural Products
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Sosyal Medya Perspektifinden Gerilla Pazarlama ve Bir Araştırma
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