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How to cite this article
Katharina Hutter and Stefan Hoffmann, 2011. Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research. Asian Journal of Marketing, 5: 39-54.
DOI: 10.3923/ajm.2011.39.54
URL: https://scialert.net/abstract/?doi=ajm.2011.39.54
DOI: 10.3923/ajm.2011.39.54
URL: https://scialert.net/abstract/?doi=ajm.2011.39.54