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Citation to this article as recorded by
Chang, K.F. and H.W. Yang, 2011. An effective approach to construct value-based decision model for positioning strategy. Inform. Technol. J., 10: 1402-1408. CrossRefDirect Link |
Chang, K.F. and H.W. Yang, 2011. Utilizing means-end chain to explore customers` preference in purchasing bundle. Inform. Technol. J., 10: 1563-1570. CrossRef |
Chang, K.F. and H.W. Yang, 2012. An empirical study to construct a systematic model for product bundles. Inform. Technol. J., 11: 699-706. CrossRefDirect Link |
Chao, C.Y. and K.F. Yang, 2011. Combing fuzzy set theory and extent analysis to construct an integrated decision making approach in medical cosmetology industry. Inform. Technol. J., 10: 1950-1956. CrossRefDirect Link |
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How to cite this article
Jing Jiang, Ting-Jui Chou and Xiaobo Tao, 2011. The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from Chinas Telecommunications Industry. Asian Journal of Marketing, 5: 1-16.
DOI: 10.3923/ajm.2011.1.16
URL: https://scialert.net/abstract/?doi=ajm.2011.1.16
DOI: 10.3923/ajm.2011.1.16
URL: https://scialert.net/abstract/?doi=ajm.2011.1.16