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Asian Journal of Marketing

Year: 2010 | Volume: 4 | Issue: 2 | Page No.: 49-61
DOI: 10.3923/ajm.2010.49.61

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Authors


Chi-Hong Leung

Country: China

Keywords


  • Code mixing
  • consumer attitudes
  • cultural
  • print advertisements
  • social influence
Research Article

An Empirical Study on Code Mixing in Print Advertisements in Hong Kong

Chi-Hong Leung
PDF Abstract Fulltext XML References

Citation to this article as recorded by ASCI logo

Jiang, J. and X. Tao, 2011. Responses of Chinese consumers to corporate advertising themes: Cue applicability and contextual priming effects. Asian J. Market., 5: 17-30.
CrossRefDirect Link

Citation to this article as recorded by Crossref logo

English and other languages in Italian advertising
World Englishes Vol. 38, Issue 3, 417, 2019
Responses of Chinese Consumers to Corporate Advertising Themes: Cue Applicability and Contextual Priming Effects
Asian Journal of Marketing Vol. 5, Issue 1, 17, 2011

How to cite this article

Chi-Hong Leung , 2010. An Empirical Study on Code Mixing in Print Advertisements in Hong Kong. Asian Journal of Marketing, 4: 49-61.

DOI: 10.3923/ajm.2010.49.61

URL: https://scialert.net/abstract/?doi=ajm.2010.49.61

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