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Jiang, J. and X. Tao, 2011. Responses of Chinese consumers to corporate advertising themes: Cue applicability and contextual priming effects. Asian J. Market., 5: 17-30. CrossRefDirect Link |
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English and other languages in Italian advertising World Englishes Vol. 38, Issue 3, 417, 2019 |
Responses of Chinese Consumers to Corporate Advertising Themes: Cue Applicability and Contextual Priming Effects Asian Journal of Marketing Vol. 5, Issue 1, 17, 2011 |
How to cite this article
Chi-Hong Leung , 2010. An Empirical Study on Code Mixing in Print Advertisements in Hong Kong. Asian Journal of Marketing, 4: 49-61.
DOI: 10.3923/ajm.2010.49.61
URL: https://scialert.net/abstract/?doi=ajm.2010.49.61
DOI: 10.3923/ajm.2010.49.61
URL: https://scialert.net/abstract/?doi=ajm.2010.49.61