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Hutter, K. and S. Hoffmann, 2011. Guerrilla marketing: The nature of the concept and propositions for further research. Asian J. Marketing, 5: 39-54.
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Jehangir, M., P.D.D. Dominic and A.G. Downe, 2011. Business resources impact on e-commerce capability and e-commerce value: An empirical investigation. Trends Applied Sci. Res., 6: 1063-1070.
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Mastorakis, G., 2011. Optimizing interactive marketing in digital television systems. Asian J. Mark., 5: 55-62.
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Srivastava, R., 2012. Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? An exploratory study. Asian J. Market., 6: 1-9.
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Ziaie, M., S. Mohamed, J. Ratnasingam, A. Noor and R. Saleh, 2011. Competitive strategy trends among the malaysian wooden furniture industry: An strategic groups analysis. J. Applied Sci., 11: 2487-2499.
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Citation to this article as recorded by Crossref logo


Relationship between innovation capability, innovation type, and firm performance
Journal of Innovation & Knowledge

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research
Asian Journal of Marketing Vol. 5, Issue 2, 39, 2011

Optimizing Interactive Marketing in Digital Television Systems
Asian Journal of Marketing Vol. 5, Issue 2, 55, 2011

Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study
Asian Journal of Marketing Vol. 6, Issue 1, 1, 2012

Competitive Strategy Trends among the Malaysian Wooden Furniture Industry: An Strategic Groups Analysis
Journal of Applied Sciences Vol. 11, Issue 14, 2487, 2011

Business Resources Impact on E-Commerce Capability and E-Commerce Value: An Empirical Investigation
Trends in Applied Sciences Research Vol. 6, Issue 9, 1063, 2011

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