Citations: The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan

Hutter, K. and S. Hoffmann, 2011. Guerrilla marketing: The nature of the concept and propositions for further research. Asian J. Marketing, 5: 39-54.
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Jehangir, M., P.D.D. Dominic and A.G. Downe, 2011. Business resources impact on e-commerce capability and e-commerce value: An empirical investigation. Trends Applied Sci. Res., 6: 1063-1070.
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Mastorakis, G., 2011. Optimizing interactive marketing in digital television systems. Asian J. Mark., 5: 55-62.
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Srivastava, R., 2012. Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? An exploratory study. Asian J. Market., 6: 1-9.
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Ziaie, M., S. Mohamed, J. Ratnasingam, A. Noor and R. Saleh, 2011. Competitive strategy trends among the malaysian wooden furniture industry: An strategic groups analysis. J. Applied Sci., 11: 2487-2499.
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Relationship between innovation capability, innovation type, and firm performance

Journal of Innovation & Knowledge

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research

Asian Journal of Marketing Vol. 5, Issue 2, 39, 2011

Optimizing Interactive Marketing in Digital Television Systems

Asian Journal of Marketing Vol. 5, Issue 2, 55, 2011

Will Mobile Marketing in Communicating Medical Products to Doctors be Appreciated as a Service in Pharmaceutical Industry? An Exploratory Study

Asian Journal of Marketing Vol. 6, Issue 1, 1, 2012

Competitive Strategy Trends among the Malaysian Wooden Furniture Industry: An Strategic Groups Analysis

Journal of Applied Sciences Vol. 11, Issue 14, 2487, 2011

Business Resources Impact on E-Commerce Capability and E-Commerce Value: An Empirical Investigation

Trends in Applied Sciences Research Vol. 6, Issue 9, 1063, 2011

Citations for "The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan"

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Citation to this article as recorded by