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Journal of Applied Sciences

Year: 2013 | Volume: 13 | Issue: 21 | Page No.: 4580-4584
DOI: 10.3923/jas.2013.4580.4584
Impact Study of the Major Sports Events, the Life Cycle of Tourist Destinations and the Competitiveness of Urban Tourism
Jun Fan and Mina Ge

Abstract: Major sports events have far-reaching and wide-ranging implications on the promotion of tourism economy. the research takes tourist destination lifecycle as mediating variables, by analyzing the 543 random surveys and the structural equation modeling, the study found: Major sports events have significant positive impact on the tourist destination lifecycle, the expected impact, the degree of relationship awareness and support and the structure of tourism products. It also has positive impact on market promotion degree and tourism resource competitiveness.

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How to cite this article
Jun Fan and Mina Ge, 2013. Impact Study of the Major Sports Events, the Life Cycle of Tourist Destinations and the Competitiveness of Urban Tourism. Journal of Applied Sciences, 13: 4580-4584.

Keywords: Sports tourism, tourist destination lifecycle and competitiveness of urban tourism

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