Product Cognitive Style Based on Kansei Engineering and Visual Track Experiments
Abstract:
Based on the form of fuel tankers, the eye tracking experiment was adopted to measure the users
perception sequence of accessories. The weight value between accessories and holistic style was calculated.
The key features that affected the cognitive style were extracted with the experiment of Kansei engineering.
Combined with the methods of expert interviews, questionnaires and image scales, the relationship between
the accessories style and the product form features was explored to structure the model of product cognitive
style. The adjectives of tanker form were obtained and the image space of tanker form was build. The method
of tanker form design for style image could enhance the production continuous innovation and maintain the
sustainable development of enterprises.
How to cite this article
Qi Bin, Yu Suihuai and He Weiping, 2013. Product Cognitive Style Based on Kansei Engineering and Visual Track Experiments. Journal of Applied Sciences, 13: 2341-2345.
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