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Journal of Applied Sciences

Year: 2013 | Volume: 13 | Issue: 9 | Page No.: 1661-1664
DOI: 10.3923/jas.2013.1661.1664
Analysis of Haier Home Appliance After-sales Service Recovery Illustrated by the Case of Jiaxing
Xie Fenghua, Zhai Xiaoye and Yao Yuqing

Abstract: Nowadays, customers’ purchasing attention has changed from comparison of traditional buying factors, price or function, to measuring after-sales service. However, the failure of home appliance after-sales service will not only do ham to clients, but also cause extremely negative impacts on enterprise management and development. By making questionnaire survey of Haier home appliance after-sales service, this study learned something about this field. Finally, the study did some research and analysis on the base of this.

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How to cite this article
Xie Fenghua, Zhai Xiaoye and Yao Yuqing, 2013. Analysis of Haier Home Appliance After-sales Service Recovery Illustrated by the Case of Jiaxing. Journal of Applied Sciences, 13: 1661-1664.

Keywords: customer satisfaction, service recovery, After-sales service and customer loyalty

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