Abstract: Regional economic development is the foundation of the country’s overall economic development and regional sports industry is the basis for the overall development of sports industry. Therefore, in order to enhance the competitiveness of the sports industry, we must improve the competitiveness of regional sports industry. At present many scholars at home and abroad have carried out relevant research on the evaluation of industrial competitiveness and got evaluation model of all kinds of industrial competitiveness. But they are mostly qualitative analysis with more or less subjectivity. On this basis, this study makes further revisions and expansion. Through fuzzy theory, neural network model and principal component analysis, it establishes a comprehensive and objective evaluation system, gets a scientific and impartial comprehensive evaluation model of regional sports industry’s competitiveness and put forwards the keys and methods to improve competitiveness.