Research Article
How Go Green Campaign Effects on Malaysian Intention towards Green Behaviour
Department of Agribusiness and Information System, Universiti Putra Malaysia, Selangor, 43400, Kuala Lumpur, Malaysia
Zainalabidin Mohamed
Department of Agribusiness and Information System, Universiti Putra Malaysia, Selangor, 43400, Kuala Lumpur, Malaysia
Golnaz Rezai
Department of Agribusiness and Information System, Universiti Putra Malaysia, Selangor, 43400, Kuala Lumpur, Malaysia
Mad Nasir Shamsudin
Department of Agribusiness and Information System, Universiti Putra Malaysia, Selangor, 43400, Kuala Lumpur, Malaysia
Ismail AbdLatif
Department of Agribusiness and Information System, Universiti Putra Malaysia, Selangor, 43400, Kuala Lumpur, Malaysia