Research Article
Organic Food Consumption among Generation Y in Malaysia: A Conceptual Framework
1Faculty of Management, Multimedia University, Persiaran Multimedia, Cyberjaya, 63100, Selangor D.E, Malaysia
Aye Aye Khin
Faculty of Business and Management, Management and Science University, Shah Alam, Malaysia
Saravanan Muthaiyah
1Faculty of Management, Multimedia University, Persiaran Multimedia, Cyberjaya, 63100, Selangor D.E, Malaysia
Yuen Yee Yen
Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka