Research Article
Data Mining Technology Adoption in Institutions of Higher Learning: A Conceptual Framework Incorporating Technology Readiness Index Model and Technology Acceptance Model 3
Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Zawiyah M. Yusof
Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia
Mohd Zakree Ahmad Nazri
Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia