Subscribe Now Subscribe Today
Research Article
 

Moderating Role of Online Word of Mouth on Website Attributes and Consumer Trust in E-commerce Environment



Huamei Sun
 
Facebook Twitter Digg Reddit Linkedin StumbleUpon E-mail
ABSTRACT

The development of information technology has far-reaching impact on people’s lifestyle. In the context of internet, trust plays an important role in consumers’ purchasing decision making process. Many researchers have conducted extensive studies of online consumer trust for many years, and the study of consumer trust issues from the perspective of online word of mouth has become a hotspot of concern to researchers and enterprises. This study looks at the moderating role of online word of mouth on the relationship between website attributes and consumer trust. The study also proposes some effective online word of mouth marketing strategies in the context of e-commerce.

Services
Related Articles in ASCI
Similar Articles in this Journal
Search in Google Scholar
View Citation
Report Citation

 
  How to cite this article:

Huamei Sun , 2013. Moderating Role of Online Word of Mouth on Website Attributes and Consumer Trust in E-commerce Environment. Journal of Applied Sciences, 13: 2316-2320.

DOI: 10.3923/jas.2013.2316.2320

URL: https://scialert.net/abstract/?doi=jas.2013.2316.2320
 

REFERENCES
Baek, H., J. Ahn and Y. Choi, 2012. Helpfulness of online consumer reviews: Readers objectives and review cues. Int. J. Electronic Commerce, 60: 99-126.
Direct Link  |  

Brown, J., A.J. Broderick and N. Lee, 2007. Word of mouth communication within online communities: Conceptualizing the online social network. J. Interact. Market., 11: 2-20.
CrossRef  |  Direct Link  |  

Cui, G., H.K. Lui and X. Guo, 2012. The effect of online consumer reviews on new product sales. Int. J. Electronic Commerce, 17: 39-58.
CrossRef  |  Direct Link  |  

Feng, J. and P. Papatla, 2011. Advertising: Stimulant or suppressant of online word of mouth? J. Interactive Market., 25: 75-84.
CrossRef  |  Direct Link  |  

Garg, R., M.D. Smith and R. Telang, 2011. Measuring information diffusion in an online community. J. Manage. Inform. Syst., 28: 11-38.
CrossRef  |  Direct Link  |  

Greiner, M. and H. Wang, 2010. Building consumer-to-consumer trust in e-finance marketplaces: An empirical analysis. Int. J. Electronic Commerce, 15: 105-136.
CrossRef  |  

Huang, J.H., T.T. Hsiao and Y.F. Chen, 2012. The effects of electronic word of mouth on product judgment and choice: The moderating role of the sense of virtual community. J. Applied Soc. Psychol., 42: 2326-2347.
CrossRef  |  Direct Link  |  

Hung, K.H. and S.Y. Li, 2007. The influence of ewom on virtual consumer communities: Social capital, consumer learning and behavioral outcomes. J. Advertis. Res., 47: 485-495.
CrossRef  |  

Jansen, B.J., M. Zhang, K. Sobel and A. Chowdury, 2009. Twitter power: Tweets as electronic word of mouth. J. Amer. Soci. Inform. Sci. Technol., 60: 2169-2188.
CrossRef  |  

Keller, E. and B. Fay, 2012. Word-of-Mouth advocacy: A new key to advertising effectiveness. J. Adv. Res., 52: 459-464.

Khare, A., L.I. Labrecque and A.K. Asare, 2011. The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings. J. Retail., 87: 111-126.
CrossRef  |  Direct Link  |  

Kim, S.H., N. Park and S.H. Park, 2013. Exploring the effects of online word of mouth and expert reviews on theatrical movies' box office success. J. Youth Stud., 16: 98-114.
CrossRef  |  

Li, J. and L. Zhan, 2011. Online persuasion: How the written word drives wom evidence from consumer-generated product reviews. J. Adv. Res., 51: 239-257.
Direct Link  |  

Martin, W.C. and J.E. Lueg, 2013. Modeling word-of-mouth usage. J. Bus. Res., 66: 801-808.
CrossRef  |  Direct Link  |  

Rob, R. and A. Fishman, 2005. Is bigger better? Customer base expansion through word-of-mouth reputation. J. Political Economy, 113: 1146-1175.
Direct Link  |  

Rodek, J., D. Sekulic and M. Kondric, 2012. Dietary supplementation and doping-related factors in high-level sailing. J. Int. Soc. Sports Nutr., Vol. 9. 10.1186/1550-2783-9-51

Royo-Vela, M. and P. Casamassima, 2011. The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising The ZARA case. Online Inform. Rev., 42: 517-542.
CrossRef  |  

Sun, T., S. Youn, G. Wu and M. Kuntaraporn, 2006. Online word-of-mouth (or mouse): An exploration of its antecedents and consequences. J. Comput.-Med. Commun., 11: 1104-1127.
CrossRef  |  

Utz, S., 2009. Egoboo' vs. altruism: The role of reputation in online consumer communities. New Media Soc., 11: 357-374.
CrossRef  |  Direct Link  |  

©  2020 Science Alert. All Rights Reserved