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Research Article

Study on the Influencing Factors of Consumer’s Demand on Cyber Games Commodities

Lin Wenhe and Xu An-xin
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Cyber games commodities are directly driven by consumers. Its resource, factors and operations carry on dynamic combination according to the changing demand. This study takes one of cyber games for case, uses questionnaire survey to typical consumers groups and then concludes the main factors of consumers’ demand on cyber games product by techniques of factor analysis and structure equation model. Based on these results, this study applies it on cyber games commodities and constitutes marketing strategies of creative commodities.

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  How to cite this article:

Lin Wenhe and Xu An-xin, 2013. Study on the Influencing Factors of Consumer’s Demand on Cyber Games Commodities. Journal of Applied Sciences, 13: 1665-1668.

DOI: 10.3923/jas.2013.1665.1668


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