Research Article
Antecedents Impact on Brand Loyalty in Cosmetics Industry
Department of Marketing and Management, Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, Selangor, Malaysia
Chua Pool Yen
Department of Marketing and Management, Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, Selangor, Malaysia
Maryam Akhoundi
Department of Human Resource Management and Consumer Studies, Faculty of Human Ecology, Serdang, Selangor, Malaysia