Research Article
Brand Image and its Impact on Consumers Perception: Structural Equation Modeling Approach on Young Consumers in Bangladesh
Graduate School of Management, Multimedia University, Cyberjaya, Persiaran Multimedia, 63100 Cyberjaya, Selangor Darul Ehsan, Malaysia
Md. Mahmudul Haque
Department of Economics, International Islamic University Malaysia, Malaysia
Bashir Hussain
School of Business, Department of Business Administration, North South University, Dhaka, Bangladesh