Research Article
Nine-ending Price and Consumer Behavior: An Evaluation in a New Context
Gresico Laboratory, University of South Brittany, IUT of Vannes, 8, rue Montaigne, 56000 Vannes, France
Celine Jacob
Rennes Institute of Management, University of Rennes l, I I rue Jean Mace, 35708 Rennes Cedex 7-France