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Research Article

Global Marketing of Readymade Garment Products from Bangladesh: Market Prospect and Challenges

Ahasanul Haque
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This paper examines the global export market and its prospect and challenges for Bangladesh readymade garment products. The shift share method is used to identify the potential export market by selected seven major categories of readymade garment products on the basis of three-digit level Standards International Trade Classification (SITC) for the period of 1987-93 and 1994-2000. The results of shift share analysis indicate that the USA, Canada and European Union (EU) countries mainly offered the market opportunities for the export of garment products of Bangladesh. Asian countries have very negligible role in this respect. The challenges faced by the sector include: tough competition from other competitive countries such as India, Thailand, China and Vietnam, to slow progress of its high-technology adoption and slow inflow of foreign investment. Finally, in 2005, the MFA quota would be phased out.

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  How to cite this article:

Ahasanul Haque , 2002. Global Marketing of Readymade Garment Products from Bangladesh: Market Prospect and Challenges. Journal of Applied Sciences, 2: 975-979.

DOI: 10.3923/jas.2002.975.979


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