Research Article
How a 3D Tour Itinerary Promotion Affect Consumers Intention to Purchase a Tour Product?
Department of Leisure Industry Management, National Chin-Yi University of Technology, No. 57, Sec. 2, Zhongshan Rd., Taiping Dist., Taichung, 41170, Taiwan, Republic of China
Ting-Wei Lin
Department of Tourism, Ming Chuan University, No. 5, De Ming Rd., Gui Shan Dist., Taoyuan County, 333, Taiwan, Republic of China