Research Article
Celebrity-Brand Endorsement: A Study on its Impacts on Generation Y-ers in Nigeria
Limkokwing University of Creative Technology, Cyberjaya, Malaysia
LiveDNA: 234.23303
Acheampong Owusu
University of Ghana Business School, Legon, Accra, Ghana
Bakare Akeem Soladoye
Limkokwing University of Creative Technology, Cyberjaya, Malaysia
K. Ramanathan Kalimuthu
Limkokwing University of Creative Technology, Cyberjaya, Malaysia
Dinh Duyen Reply
Dear Mr./Ms,
I'm doing a research study relating to the impact of celebrity endorsement. I'm so interested in your adopted framework model.
How can I have further information about your study report, as well as the survey questionnaire?
Hope you can support us to complete our research. Thank you very much.
I'm looking forward to hearing from you.
Best regards,
Dinh Duyen.