Research Article
Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia
Management and Science University, Graduate School of Management, Shah Alam, Malaysia
LiveDNA: 60.19332
Arun Kumar Tarofder
Management and Science University, Graduate School of Management, Shah Alam, Malaysia
S.M. Ferdous Azam
Management and Science University, Graduate School of Management, Shah Alam, Malaysia