Research Article
Tourism Roots and Destination Marketing Bridging Civilizations, Cultural Heritage and Tourism Theories
Department of Marketing, College of Economics and Business, Alzaytoonah University of Jordan, P.O. Box 130, Amman11733, Jordan
Basheer A.M. Al-Alak
Department of Marketing, College of Economics and Business, Alzaytoonah University of Jordan, P.O. Box 130, Amman11733, Jordan