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Articles by Zhao Kai
Total Records ( 1 ) for Zhao Kai
  Zhang Xiaotian , Zhao Kai and Li Yan
  Consumer psychology and behavioral factors on consumer behavior has important implications, this study from the telecommunications user's psychological and behavioral factors departure studied telecommunications users of its psychological and behavioral factors that influence consumer behavior relationship and thus which gives the telecom industry marketing strategies. Studies that the consumer psychology and behavioral factors such as income, occupation, brand recognition and consumer consumption patterns, etc., the impact of consumer willingness relationship. In this study, the development of the telecommunications industry marketing strategy has certain guiding significance.
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