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Articles by Yan-Kwang Chen
Total Records ( 3 ) for Yan-Kwang Chen
  Fei-Rung Chiu , Cheng-Yi Wang , Yu-Cheng Huang and Yan-Kwang Chen
  This study applies the Case-Based Reasoning (CBR) technique to develop a case repository-based leisure constraints inference system. This system is expected to predict the type of leisure constraints that visitors encounter and help leisure service providers in negotiation of the constraints and strategic marketing. Empirical findings suggest that the hit rate of the proposed system for visitors’ leisure constraints reaches 54.83%.
  Yan-Kwang Chen , Te-Chen Wang , Chien-Yue Chen , Yueh-Chuen Huang and Cheng-Yi Wang
  Traceability systems can provide detailed information about the origin, processing, transfer and distribution of a food item. The information reported on the labels can be considered as an instrument to improve consumer trust and perception of food safety and quality. However, if too much information is provided, information overloads may occur, causing consumers to spend too much time on information processing. Thus, it is important to understand which kind of information that consumers are really interested in. Based on three criteria, namely food safety, food quality and food trust, this study investigates consumer preferences for information on traceability systems used in Taiwan’s pork sector. Since there is interdependence among the three criteria. This study adopts a hybrid of Analytic Network Process (ANP) and Interpretive Structural Modeling (ISM) method to conduct the multi-criteria evaluation. This study first extracts 17 attributes of traceability information from previous literature and then measures the relative weights (consumer preferences) of the attributes using a system of pairwise comparison. Results indicate that national certification, certification marks, retailer, date of slaughter and date of packaging are attributes of traceability information that consumers are more concerned about when purchasing pork products. The findings of this research can be a reference for the government and related industries on how to strengthen the usefulness of the current pork traceability system.
  Yuan-Yao Feng , Wei-Hwa Pan , Yueh-Chuen Huang and Yan-Kwang Chen
  The aim of the study is to examine the relationship between firms resources and capabilities and its performance of IC design industry in Taiwan. The resource-bases view of the firms has become an important conceptual framework in strategic management but has been criticized for lack of an empirical base. A few researchers have been able to develop measures of resources and capabilities, identify their importance in a specific industry context and link firm’s resource positions to firm performance. In this study, we examine the relationship between firms’ resources and capabilities and its performance of Taiwan’s IC design industry. The empirical findings are as: R and D resources and capabilities have no effects on firms performance. Marketing resources and capabilities, operation resources and capabilities, human resources and management all have positive effects on firms performance. Physical capital resource and management have no effects on firms performance. The analysis in this study provide a more convincing evidence for examining a more long-term relationship between resources and capabilities on firms performance, thus provide a implications for the management of firms’ resources acquisition, allocation and utilization activities of Taiwan’s IC design industry so as to facilitate their firms performance.
 
 
 
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