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Articles by Ting-Jui Chou (1)
The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from Chinas Telecommunications Industry
Jing Jiang
,
Ting-Jui Chou
and
Xiaobo Tao
Asian Journal of Marketing 5 ( 1 ): 1 - 16 , 2011
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