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Articles by Sri Wahyuni
Total Records ( 2 ) for Sri Wahyuni
  Sri Wahyuni
  This research address the literature gap in the process of creating and managing brand’s aura through the assertion of brand’s personality and brand’s attachment. Adopting a case study research strategy, this research interviewed 277 consumer of saving product (i.e wadi’ah and mudharabah) of banking sharia in Indonesia. The paper mainly analizes the brand religiousity aura as valuable variable in evaluating the product characteristics and marketing strategy of sharia banking. The results show that three of the attributes of brand aura are significant. The research originally considers religiousity of the brand aura by looking indepth at the way in which a sharia banking creating and operating an unique product in banking industry context. Future research is expected to identify the sources of brand aura and to consider other religion-based products or services.
  Azniah Syam , Muhammad Syafar , Ridwan Amiruddin , Muzakkir , Darwis , Sri Darmawan , Sri Wahyuni and Anwar Mallongi
  Background and Objective: Early breastfeeding initiation in the 1st h after delivery seems unsuccessful. This study aimed to analyze the impact of socio-demographic, knowledge and social support factors toward the failure of early breastfeeding initiation. Materials and Methods: An observational prospective approach was used with 238 selected purposively pregnant women who were followed through delivery in South Sulawesi province. Field data were collected from April-December, 2015. Results: The study results showed that marital age (OR:1.88, 95% CI:1.07-3.31), place of delivery (OR:1.81, 95% CI:0.99-3.29) and midwife social support (OR:2.74, 95%:CI:1.62-4.66) were significant predictors of early breastfeeding initiation, whereas mother’s knowledge was not a significant predictive factor. Home birth was found to be significantly different from hospital birth. Conclusion: To make early breastfeeding initiation successful, it is necessary to combine good practices among an educated midwife, family and traditional birth attendant.
 
 
 
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