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| Articles
by
S.M. Sohel Rana |
Total Records (
2 ) for
S.M. Sohel Rana |
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S.M. Sohel Rana
,
Abdullah Osman
and
Md. Aminul Islam
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As retail chain store business is gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The present study, aims at determining the factors constituting customer satisfaction of retail chain stores in Bangladesh. Customer satisfaction of this sector can be a pivotal indicator of how well the stores are meeting the expectations of the customers. Customers of 3 big retail chain stores have been interviewed for the study. From the results, it was determined that the model satisfactorily explains customer satisfaction and that retail chain store owners and managers should focus on 4 major elements, responsiveness, product quality, physical design and pricing policies if customer satisfaction is to be treated as a strategic variable. The present study found that responsiveness and product quality were most important to customers followed by price and physical design. Location did not have a significant effect on customer satisfaction, although the exploratory analysis and the secondary research supported it. |
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Abdullah Osman
,
Yusuf Haji Othman
,
S.M. Sohel Rana
,
Lim Yi Jin
and
Mohammad Solaiman
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Selling unsought products is one of the toughest jobs for a company. It usually takes an aggressive marketing campaign including sales efforts by well-trained sales forces and aggressive sales professionals as well as other forms of promotional tools. The present study tries to find out to what extent the purchase decision of life insurance product in Bangladesh is influenced by advertising, sales promotion and personal selling. To achieve the research aim, data were collected from 100 respondents who are currently giving the premiums of their life insurance. The results showed that advertising ispositively correlated with the purchase decisions of unsought product and sales promotion is found to be negatively correlated with purchase decision of unsought product while personal selling is statistically significant and positively correlated with the purchase decision of life insurance product. So, managers involved in selling unsought products can emphasize on advertising and personal selling as the techniques to promote and sell their products. |
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