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Articles by Qi Ershi
Total Records ( 2 ) for Qi Ershi
  Huang Qing , Li Lei , Qi Ershi and Shen Jiang
  Biscuits play an important role in Chinese food industry and Tingyi biscuit is quality product among domestic biscuit products in China. The research has employed the research method of questionnaire in order to have accurate understanding of the dilemma and problems concerning the marketing of Tingyi biscuits in Chinese market. Eighty permanent residents of Changzhou city have been chosen randomly as samples to investigate consumption demand of local citizens in Changzhou for Tingyi biscuits. The results show that major consumption group for biscuits in China are mainly aged above 15 with people from 15 to 30 accounting for 96.15% of all biscuit consumers. According to the results, customers willing to spend over 10 Yuan on biscuits are maximal in quantity, accounting for approximately 48.48% of all the samples and the brand that has been most frequently bought by customers in the past six months is Oreos, accounting for 64.1% of all samples. Moreover, the results reveal that the majority of customers like soda and sandwich biscuits which account for 45.45 and 42.42%, respectively. Based on SWOT analysis of the marketing strategies of Tingyi biscuits in Changzhou city, the research proposes strategies concerning combination, growth, pricing, promotion and development of products.
  Huang Qing , Qi Ershi and Shen Jiang
  The unreasonable industrial structure seriously restricts the present sustainable economic development of old industrial area. Based on the analysis of industrial structure status by SWOT, this article makes the Shang Jie district as a typical area of industrial structure’s optimization and adjustment, builds the simulation model on choosing the optimizing route of industrial structure using System Dynamics. Combined with the theory of optimizing industrial structure, the thesis puts forward the route of optimizing industrial structure in ShangJie district, to point the way toward the supererogation and rationalization of industrial structure in old industrial area, as well as its upgrading of the industrial structure.
 
 
 
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