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Articles by Norsida Man
Total Records ( 6 ) for Norsida Man
  Mas Ernawati Hamdan , Norsida Man , Sulaiman Md. Yassin , Jeffrey Lawrence D`Silva and Hayrol Azril Mohamed Shaffril
  The main purpose of this study is to discuss the sensitivity of farmers living in the Cameron Highlands towards the changing climate. This is a qualitative study in which a focus group discussion was conducted by 4 researchers from Universiti Putra Malaysia with 4 farmers from the Cameron Highlands, Pahang. The Cameron Highlands is one of the main agricultural areas and tourist attractions in Malaysia. However in recent years, the changing climate has brought threats to the environment, ecology and agricultural products, thereby negatively affecting socio-economic aspects relating to farmersin the area. From the analysis performed, it can be confirmed that Cameron Highlands farmers have realized that environmental changes are occurring in the region and also recognize the disastrous impacts that the changing climate is having on their agricultural activities. Based on the findings, it is recommended that the appropriate parties strictly monitor and observe any illegal environment-related activities.
  Norsida Man and Nolila Mohd Nawi
  Problem statement: Contract Farming (CF) concept is an agreement between buyers and producers, where by producers agree to produce and supply agriculture products according to the agreed quantity, quality, variety, grade, type of packaging and time of delivery. The two parties will mutually agree on the pricing of product, either on a contract price or a market price. Therefore, CF is seen as a tool for fostering smallholder participation in new high-value product markets and improving quality standards, thus increasing and stabilizing smallholder incomes. In Malaysia, CF has been identified as a system capable of stimulating agricultural production and was given a central role in the latest strategy by government to improve the vegetable and fruit production. Approach: The overall objective of this study was to examine CF as the new marketing practice among selected vegetable and fruit suppliers. The specific objectives of the study were: (1) to examine the respondents’ perception towards CF; (2) to identify respondents’ practices toward the CF and (3) to suggest a policy to ensure the sustainability of CF. Results: Out of 208 of the total respondents selected in the study, 41 suppliers were involved in CF. The data were analyzed using SPSS to describe the respondents’ profile and current supply chain practices. At present, the suppliers have a contract agreement with Federal Agriculture Marketing Authority (FAMA) and FAMA has a contract agreement with Hypermarkets. It is presumed that there is a new supply chain network but the contract was not according to the FAO definition. The production and marketing contracts exist in non-formal or mainly verbal agreement. The production contract respondents also did not follow the criteria of CF. Conclusion: Because of this, all the non-formal production contracts in this survey are categorized into marketing contracts. This study concludes with the absence of proper farming contract between farmers and hypermarkets.
  Jeffrey Lawrence D`Silva , Norsida Man , Hayrol Azril Mohamed Shaffril and Bahaman Abu Samah
  Problem statement: Agriculture for numerous years has been a source of income generator that offered wide opportunities for employment and enhancing the socio-economic status of mankind in many countries. Without doubt acceptance of agricultural sustainable practices will bring much benefit to the farming community especially in the long run to overcome the scarcity of resources and continuous income. Aim of this study was to determine contract farming entrepreneurs’ acceptance of sustainable agricultural practices and the issues involved in their level of acceptance. Approach: This is a qualitative study and the data was collected from a focus group discussion on seven contract farming entrepreneurs in Cameron Highlands, Malaysia. The researchers played the role as the instrument during the data collection process and an interview guide assisted researchers to obtain objectives of the study. Data obtained from the respondents was recorded and eventually transformed into verbatim transcripts for the process of data analysis. Results: It was identified that contract farming entrepreneurs have a sound knowledge on sustainable agricultural practices and they belief it is vital for mankind. However, their level of acceptance is still not significant as they perceive that they still need much support from the relevant agriculture agencies. Conclusion/Recommendation: It is suggested that all concerned parties should make the necessary sacrifices and put in more effort in ensuring that contract farming entrepreneurs will eventually embrace sustainable agricultural practices that will bring benefit to the present and future generations.
  Jasim Mohammed Saleh , Norsida Man , Ahmad Hamdan Lafta , Majeed Hadi Saleh , Salim Hassan , Nolila Moha Nawi and Bassim Haleem Kshash
  The training of agricultural extension workers is an integral part of the overall agricultural production process. It is the duty of agricultural extension agents to reach farmers scattered around the country with useful and practical information for increased agricultural production. In-service training of the extension agents is the call of the time. Training needs were assessed using the Borich Needs Assessment Model. This Model is designed around the skills individuals and groups need to be effective in the future and are used for making human resources decisions. Through trained agricultural extension agents new agricultural technology can easily and favorably be transferred to clientele. Training should not be conducted at the time of sowing and harvesting time and lectures should be carried out during the training sessions and choose time suitable for agricultural extension workers. Thus, necessary steps should be taken to identify the unfelt needs of the agricultural extension workers and strengthen their knowledge, skills and attitudes required for performing their job efficiently.
  Norsida Man and Nasiha Mat Zain
  Custom farming, or the custom hiring system, has long been widely practiced in paddy farming in the Muda area of Malaysia. The objective of the system is to provide farmers with machinery such as harvesting equipment, tractors and lorries for convenience. Brokers, or middlemen, within the system act as intermediaries between the farmers and service providers, who are the owners of the machines, tractors and lorries. This study aims to examine the profile of these brokers, in terms of their years of experience as a broker, the size of land under their supervision, the agreement method between farmers and service providers and also broker contributions to farmers. The research is carried out in the context of paddy farming in the Muda area. The respondents consist of 35 brokers and 65 farmers, each of whom completed a questionnaire. The data is analyzed using SPSS. The results show that through contributions of brokers within this custom farming system, problems relating to the ownership of machinery, lack of time and energy and farmers’operating costs can be reduced. However, there are still weaknesses in this service system that needs to be improved.
  Wisam Yako Aziz Masso and Norsida Man
  Rural leaders in Malaysia have been encouraged to develop themselves with skills and knowledge. To encourage rural people to use agricultural technologies, they must have a good skill towards it Hence, the study was conducted to determine the perception levels of implemintation of rural leaders in area of study towards paddy farming technology. The sample size of this study is (260). The study was conducted in MADA (in a state of Kedah and Perlis). This study used a purposive sampling technique. This research also was done by interview approaches to gain the implementation perception levels of rural leaders of paddy farming technologies in MADA. Using SPSS, descriptive and inferential analyses were performed to fulfill the objectives determined. Based on the results gained, it can be concluded that implementation level of paddy farming technologies among respondents is moderate. Further analysis done have proved that there is a significant relationship between some social, demographic factors and respondents ‘level of implementation of agricultural technologies, the study recommended that rural leaders in area of study access and exposure to agricultural technologies must be strengthened.
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